Pamela Moriniere
European Federation of
Journalists
Email: contact@portrayingpolitics.org
Tel.:
+ 32 2235 2216
Fax : + 32 22352219
access subsite references.
THE PROJECT
The 2005 Global Media Monitoring Project found that women politicians are
consistently under-represented in news coverage. For instance, in Portugal they
make up 25% of parlamentarians but only 2% of politicians in news coverage are
female. Generally, the proportion of women among politicians in the news ranged
from a high of 30% in Norway to a low of 2% Italy and Portugal.
The Portraying Politics: Media, Poltics and Gender aims to challenge the lack
of representation and media stereotypes of female politicians.
The idea behind the project is that any change in how female politicians are
portrayed on television will have to come from the media professionals
themselves. Well-meant attempts by civil society groups to influence reporting
can be seen as outside interference in newsroom decision-making. Journalism
training offers the opportunity to sensitise programme makers and to show that
fair coverage of women in politics can improve quality of broadcasting.
Nine partners are working in a European Commission supported project that
will produce a training kit for broadcasters showing how fair representation of
women in politics makes for better television.
The project builds on the experience of the Screening Gender training
toolkit, which was produced in May 2000 and which has since been translated into
some 10 European languages.
The project is lead by the European Federation of Journalists and includes
the broadcasters BBC, NRK of Norway, the Dutch RNTC and RBB and ZDF in Germany
as well as the European Journalism Centre, the University of Malta and the
European Journalism Training Association.
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