USA – Women Frequent Targets of Direct-To-Consumer Pharmaceutical Ads – Questions on Safety
Author: Womens UN Report Network
Date: October 6, 2015
pitching pharmaceutical products to women and are flooding television, radio,
newspapers and
have a female focus,” says Barbara Brenner, executive director of the San
Francisco-based Breast Cancer Action. “They target women either because they’re
for women’s health products or because many women serve as primary caregivers
and make health care decisions for their families.”
“Direct-to-consumer drug ads are not under careful review by the FDA or any
other agency,” says Deborah Socolar, co-director of the Health Reform Program at
the Boston University School of Public Health. “And since many of them promote
drugs that are new, they encourage people to use medications about which
relatively little is known.”
“Ultimately, we hope the U.S. will get in sync with the rest of the world on
this,” says Pearson, noting that direct-to-consumer drug ads are banned in every
county except the U.S. and New Zealand.
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Drug Ads Targeting Women Called Health Hazard |
11/14/06 |
By Molly M. Ginty WeNews correspondent |
Women are frequent targets of direct-to-consumer pharmaceutical ads, |
(WOMENSENEWS)–A slender woman in a flowing purple gown promotes A second woman laughs at a party with ease, freed from a social anxiety Direct-to-consumer drug ads, illustrated with images such as these, are “With their reassuring settings and soft background music, most drug Brenner’s group is among a consortium of 39 health and women’s Fearing that direct-to-consumer ads may harm the doctor-patient Other authorities are also calling for change. In June, the Restrictions Lifted in 1997In 1997, the U.S. Food and Drug Administration lifted limitations on Within months, drug commercials inundated radio and television. Prescription drug spending is now the fastest-growing sector of health Every dollar spent on drug ads generates four dollars in additional In 2001, the U.S. Department of Health and Human Services ruled the FDA A year later, in 2002, a congressional study found that many ‘Not Under Careful Review’“Direct-to-consumer drug ads are not under careful review by the FDA or Case in point: Vioxx, a painkiller that hit the market in 1999 with In defense of drug ads, proponents point to a 2004 University of “Direct-to-consumer advertising can be a powerful tool in educating Cindy Pearson, president of the Washington-based National Women’s Promoting the ‘Impossible’As an example, Pearson cites an ad for Celebrex, an arthritis drug made That company, along with other drug makers whose products are mentioned “Ultimately, we hope the U.S. will get in sync with the rest of the Maryann Napoli, associate director of the New York-based Center for Napoli also criticizes advertising for drugs such as Lipitor, made by “To drive sales in the important female demographic, drug companies “These ads feature sexy, smiling women walking by the lake, rolling Molly M. Ginty is a freelance writer based in New York City. Women’s eNews welcomes your comments. E-mail us at editors@womensenews.org. |
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